It's Smart Business to Thank Good Behavior

The tale of the Subway foot-long sub.  I'm often excited to witness 'smart business' strategies in action;  the following is a recent experience with Subway.  Let me first set the stage.  Here at Princeton Corporate we have a longstanding tradition in which all the executives eat together daily in a "working lunch".  We order food from local restaurants and quick service places on a daily basis and dine together in one of the board rooms.  There's been a standing 3 or 4 different restaurants to choose from, this limited selection provides some comic relief as it often feels like groundhog day during any given lunchtime meal.  Personally, I've consumed enough "Panera Fuji Apple Salads" to fill a football stadium.  


I digress.....a few weeks back we decided to shake things up and order from Subway.  Historically this establishment wasn't on our lunchtime radar.  Our CEO enjoyed his sandwich so much that we added Subway to our weekly rotation.  To date, we've order approximately 2 times per week for the past 2-3 weeks.  


This is where the story gets good!  Today, Subway showed up at our Corporate Office with a surprise.  They delivered a giant tray of sandwiches and other goodies as a Thank You for our recent flurry of business.  Now THIS is 'smart business'.  Subway proactively thanked their customers for simply being their customers.  A Simple and Valuable strategy in Customer Service.  This gesture cemented their place in our "working lunch" tradition.  I foresee many more 6" Flatbread subs in my future.  Thank you Subway, I will be back to order again soon!